Stop analyzing lost sales.Start preventing them.
Trackfinite watches every step your customers take in WooCommerce, spots where you are losing sales and tells you what each problem costs you. In money, not percentages.
If you use any of these tools, we connect to them and make them work harder
How it works
Ninety seconds to see what changes in your store
Where the numbers on the dashboard come from, how we spot each friction and what we do when something breaks.
The whole journey
We understand your customer across the whole journey
Arrives from
- An ad
- A search engine
- An email
- Typed it in
In between, a lot can happen
Searches for products
Compares items
Saves favorites
Applies a coupon
Fills the cart
- Technical failure
- Slow page
- Out of stock
And they leave…
Buying
Something broke?
You know who to warn
KA payment error is not the end: you will know who hit it and you can act. And the rest of the stumbles leave a trace too — coupons that fail, missing stock or shipping costs that stop the purchase.
Your customer arrives from an ad on Meta, Google or TikTok. They browse, search, compare items, save favorites. They apply a coupon. And at the last step, PayPal or Stripe returns an error.
Trackfinite sees that journey end to end. And when it is time to win the sale back, it tells you who to reach in the tools you already use: Mailchimp, Klaviyo and the usual suspects in your store.
You do not change the way you work. We fit into how your business already runs, and work with the tools most stores use.
We understand the customer
Every small failure counts. And we count every one of them.
A coupon that will not apply is a signal. Trackfinite reads them all.
Friction detected · Yesterday
Coupon that does not apply
57 failed attempts
Out of stock in favorites
38 sessions
Compares and does not buy
91 sessions
Search with no results
44 searches
Visits with no orders
212 visits
Estimated impact from friction · Yesterday
€2,480
Estimate for the last full day; it is not the same as confirmed lost sales.
- Catalog
- €820 · 33%
- Cart
- €640 · 26%
- Checkout
- €1,020 · 41%
Every one of those frictions is a signal. Trackfinite reads them all, ties them to the sessions that did not end in a sale and turns them into one figure: what it may be costing you.
That figure has a name: estimated impact. It is an estimate, not an invoice: it connects each problem in your store with the money that may be slipping away, and you will find it inside the dashboard just the same.
We are not competing with Google Analytics or Hotjar. We start where they stop.
Where they stop
Where we start
Priority diagnosis · Yesterday
Surprise shipping costs cost you €410 yesterday
Out of every 100 customers who reach checkout, 41 buy. If shipping shows up at the end, only 29 do.
Compared with equivalent sessions at the same step.
Silent failures
Your store's failures do not warn you. We do.
A coupon that will not apply, a card declined by Stripe: none of that reaches your inbox. It leaves an abandoned cart and a customer who does not come back.
Trackfinite catches every friction, counts how many sales it took down and puts a price on it. Discounts that fail, declined cards, verifications that stall: every failure is recorded and quantified.
You will know what happened that same day, not at the end of the quarter.
Failed coupons
Failed coupon attempts are cutting conversion
Sessions with a failed coupon attempt convert less than equivalent sessions where the coupon applies correctly.
- Estimated impact
- €620
- Related sessions
- 44
- Failed attempts
- 57
Codes with failures
- WELCOME1018 attempts · 14 sessions
- VERANO2013 attempts · 11 sessions
- ENVIOGRATIS9 attempts · 8 sessions
Impact on conversion−11 pp
Equivalent sessions that tried to apply a coupon, with and without the friction.
Segmentation
We know what happened before the customer tells you
Customers who never open an email
Stop pushing there. Trackfinite tells you which channel does work with them.
Customers about to leave
You can still win them back. We spot them before they disappear.
Customers who fill in the complaints form
The answer is ready without you lifting a finger: Trackfinite knows exactly what happened to them in your store.
Customers who buy every month
Your regulars. We identify them so you can look after them before they stop being regulars.
Customers who hit a failure in your store
A declined payment, a slow page, a technical failure: we know right away, and you can make up for it before you lose them.
Customers who abandon the cart
We know at which step they left and why. Win them back with the right message, not a generic one.
We segment your customers by what they actually did, not by guesswork.
And it is not guesswork: every session is reconstructed step by step, with the time each thing happened.
Session journey
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- Source
- Organic search
- Duration
- 04:32
- Cart value
- €89
- Outcome
- Abandoned
- 10:11:02Landing / categoryEntry
- 10:11:37Product pageProduct view
- 10:12:10CartProduct added
- 10:12:45CartCoupon WELCOME10 rejectedSignal observed
- 10:13:22Checkout · paymentFirst attempt
- 10:14:01Checkout · paymentSecond attemptSignal observed
- 10:14:34ExitAbandoned
Daily report
By 8:00 you already know what happened in your store yesterday.
We do not tell you the revenue you made. You already have that, and it is probably just fine. We tell you about the revenue you did not make, and we help you fix it.
No raw statistics and no watching dozens of session replays: we hand you the conclusion you would have reached yourself, after crossing screens and departments.
Your report for yesterday is ready
Today, 08:00 · Trackfinite
«I went through 1,482 sessions. Here is what matters:
- Payments: I found 8 errors in Stripe with €212 at risk. 3 of those sessions retried and bought; the other 5 are identified one by one.
- Searches: 14 customers searched for “trail running shoes” with no results. I suggest featuring the running category this week.»
Winning a customer costs money. Keeping one is worth more.
If you pour effort into winning customers, Trackfinite is what keeps them from leaving. These are the numbers behind it:
0 ms
to capture every event in your store
0×7
our intelligence, running without a break
< 0 h
and a person answers you, not a bot
Your team and Trackfinite
Your team and Trackfinite: one single team
These are the roles that turn visitors into loyal customers. They work with each other every day — and Trackfinite speaks each one's language: campaigns and audiences with marketing, errors and integrations with development, carts and average order value with sales.
Got a team? Every problem lands straight with the person who can fix it. No email chains to work out whose mess it is. Not a full team? The tool adapts and covers the gap.
Under the hood there are AI models reading what happens in your store. What you get is a tool that adapts to the way you work.
Trackfinite
E-commerce Manager
Web Developer
Digital Performance
Product Manager
UX/UI Designer
Trust
Serious underneath, simple on the surface
Your data, protected
GDPR compliance by design. Nothing leaves your store without the visitor's consent, and everything is processed on servers in the European Union.
Installed in minutes
A WooCommerce plugin: install, activate, done. No code to touch and no downtime for your store.
Open 24/7
Your dashboard, always there. We analyze what happens in your store every day, and the answers are always within reach.
About us
The team behind Trackfinite
Trackfinite is a product of Vettra Systems, a company founded in Bilbao. A clear split: product and technology on one side, operations and customers on the other.
Shall we talk? info@trackfinite.com
Pricing
Start free. Grow when you grow.
3 months free
The full beta in your store, nothing held back.
No credit card
We do not ask for payment details to join the beta.
And then, by your orders
Your volume sets the price. Nothing is charged without telling you first.
your tier would be Starter · €49/month
Your tier is worked out from your average orders over the last 3 months, so one busy month does not change your plan.
| Tier | Orders a month | Monthly |
|---|---|---|
| StarterYour tier | Up to 500 | €49 |
| Growth | Up to 2,500 | €99 |
| Pro | Up to 10,000 | €249 |
| Scale | Up to 25,000 | €499 |
| Enterprise | More than 25,000 | Custom |
What is the chaos costing you?
Find out. Three months free, installed in minutes, and answers from day one.
Backed by
Let's talk
Tell us what you have in mind
Want to try the beta in your store, resell Trackfinite to your clients or invest in the project? Write to us and we answer within 3 business hours.
Rather talk now? Book 30 minutes with our teamOr call us at 946 66 97 98.